LO2 task 2 - Understand the work of UK artists, and how they promote themselves

Simon Neale is a British DJ and producer specialising in house music and more specific, deep and bass house. Simon throughout his career has reinvented himself taking on a whole new identity and sound. Simon was first know as Dave spoon which he kept for many years from 2004 till 2011 releasing many records on labels such as Toolroom and Universal records. Stand out productions from his identity as dave spoon include "Bad girl (at night)" which was his first UK top 40 record. This was released on Universal in 2007, this was then followed by another track called "Baditude" in 2008. He also has many remixes under his belt for artists such as Beyonce, Cedric Gervais, Funkagenda and Calvin Harris. In 2012 Simon evolved into Shadow Child also bringing with it a whole new sound which will launch him to new levels. In 2014 shadow child set up his own independent label food music which follows his newly regenerated dirty signature sound among its signed artists. 

Below is a list of all simon's singles from his professional career.

As Dave Spoon

• 2005 "21st Century"
• 2005 "Front Lounge"
• 2005 "Who You Are"
• 2005 "Sunrise"
• 2005 "Corrupt"
• 2005 "Regeneration"
• 2006 "Afterhours" (featuring Mark Knight)
• 2006 "Outside"
• 2006 "Acid Box"
• 2006 "At Night"
• 2007 "Sylo" (featuring Mark Knight)
• 2007 "Background Noise"
• 2007 "Drum Box"
• 2007 "This Machine" (featuring Penny Foster)
• 2007 "Won't Do It Again (Sunrise)" (featuring Laura Vane)
• 2007 "Bad Girl (At Night)" (featuring Lisa Maffia)
• 2008 "88"
• 2008 "Liability"
• 2008 "Baditude" (featuring Paul Harris of Dirty Vegas & Sam Obernik)
• 2009 "Gas Face" (featuring PeteTong)
• 2009 "Ghost Train" (with DJ Zinc)
• 2009 "Lummox"
• 2009 "The Key"
• 2009 "The Secret"
• 2010 "Impure Imagination" (featuring Nick Corelli) Unreleased

As Shadow Child

• 2012 "The Verdict"
• 2012 "So High" [Moda Black]
• 2012 "Bordertown" (with Horx featuring TK Wonder) [Apollo/R&S]
• 2013 "Friday" (featuring Takura) [Food Music]
• 2014 "Climbin'" (with Doorly)

on top of his original production he has many remixes to his name

As Dave Spoon

• 2005 DJ Philippe B – "Step 2gether" (Dave Spoon remix) [Plasmapool]
• 2005 Southside Hustlers ft. Abigail Bailey – "Right Before My Eyes" [Toolroom]
• 2005 Sueno Soul – "A Better Love" (Dave Spoon remix) [Stealth]
• 2005 Juke Joint – "Melody of the Mouth" (Dave Spoon remix) [Big Love]
• 2005 Haji & Emmanuel – "Take Me Away" (Dave Spoon remix) [Big Love]
• 2006 Robbie Rivera – "Bizarre Love Triangle" (Dave Spoon remix) [Juicy Music]
• 2006 S & V – "King Coaster" (Dave Spoon remix) [Mono-Type]
• 2006 The Timewriter "Reachin' Out" (Dave Spoon remix) [Plastic City]
• 2006 Arno Cost – "Magenta" (Dave Spoon remix) [CR2]
• 2006 Beta Blokka – "Beta Blokka" (Dave Spoon remix) [Punchfunk]
• 2006 Dagaard & Morane – "Keep on Doing It" (Dave Spoon remix) [Born To Dance]
• 2006 Danny Freakaziod – "You Are The Leading Man" (Dave Spoon remix) [CR2]
• 2006 Antoine Clamaran – "Take Off" (Dave Spoon remix) [Plasmapool]
• 2006 Tyken ft. Awa – "Every Word" (Dave Spoon remix) [Hed Kandi]
• 2006 The Officials – "Music" (Dave Spoon remix) [Sequential]
• 2006 Golden Girls – Kinetic (Dave Spoon & TV Rock remix)
• 2007 Vorsprung – "Worth The Wait" (Dave Spoon remix) [Brickhouse]
• 2007 Paul van Dyk ft. Jessica Sutta – "White Lies" (Dave Spoon remix) [Positiva]
• 2007 Bump – "I'm Rushin" (Dave Spoon remix) [Art & Craft]
• 2007 Gat Decor – "Passion" (Dave Spoon remix) [Addictive]
• 2007 Gold, Diaz & Young Rebels – "Don't You Want Me" (Dave Spoon Remix) [Joia]
• 2007 Ethan – "In My Heart" (Dave Spoon remix) [Art & Craft]
• 2007 Robyn with Kleerup- "With Every Heartbeat" (Tong & Spoon Wonderland mix) [Konichiwa]
• 2007 D.O.N.S. – "Big Fun" (Dave Spoon remix) [Hed Kandi]
• 2007 Funkagenda – "San Francisco" (Dave Spoon remix) [Toolroom]
• 2007 Kharma 45 – "Political Soul" (Dave Spoon remix) [EMI]
• 2007 Liquid – "Sweet Harmony" (Dave Spoon remix) [GI]
• 2007 Richard Grey – "Warped Bass" (Dave Spoon remix) [Apollo]
• 2007 Andrea Doria & LXR – "Freak Me" (Dave Spoon remix) [Hed Kandi]
• 2007 Cedric Gervais – "Spirit in My Life" (Dave Spoon remix) [Data]
• 2007 Dave Lee – "Latronica" (Dave Spoon remix) [Z records]
• 2007 Dizzee Rascal – Flex (Dave Spoon Reflex) [XL Recordings]
• 2008 Pet Shop Boys – Integral (Dave Spoon Remix) [EMI]
• 2008 James Blunt – 1973 (Tong & Spoon Wonderland mix) [Warner]
• 2008 Kaz James – "All Fall Down" (Dave Spoon remix) [Sony]
• 2008 Alphabeat – "Boyfriend" (Dave Spoon remix) [Chrysalis]
• 2008 The Presets – Talk Like That (Dave Spoon Televised Remix) [Modular]
• 2008 Madonna – Give It 2 Me (Tong & Spoon Wonderland mix) [Warner. Bros]
• 2009 Cagedbaby – "Forced" (Dave Spoon remix) [Southern Fried]
• 2009 Sour Grapes – "Kharma" (Dave Spoon remix) [Television]
• 2009 Killa Kella – "Built Like An Amplifier" (Dave Spoon remix) [100%]
• 2009 Chase & Status feat. Kano – Against All Odds (Dave Spoon Remix) [RAM]
• 2009 The Ting Tings – "Fruit Machine" (Dave Spoon remix) [Columbia]
• 2009 Calvin Harris – "Ready for the Weekend" (Dave Spoon remix) [Sony]
• 2009 VV Brown – "Game Over" (Dave Spoon remix) [Island]
• 2009 Mr Hudson – "White Lies" (Dave Spoon remix) [Mercury]
• 2009 Beyoncé – "Sweet Dreams" (Dave Spoon remix) [Columbia]
• 2010 Labrinth – "Let the Sun Shine" (Dave Spoon remix) [Syco/Sony]

As Shadow Child

• 2012 Kid Kombat – "Chinga" [Televizion]
• 2012 Hardrive – "Deep Inside" [Strictly Rhythm]
• 2012 Hadouken! – "Parasite" [Ministry of Sound]
• 2012 Drumsound & Bassline Smith featuring Tom Cane – "Through the Night" [New State Music]
• 2012 S.K.A.M – "I Got What You Need" [ALiVE]
• 2012 Pedro Mercado & Kerada – "Behind the Sun" [Gold/Kling Klong]
• 2012 Zombie Disco Squad – "Ibiza Hooligan" [Made To Play]
• 2012 The House Crew – "Keep the Fire Burning"
• 2012 Miguel Campbell – "Rockin Beats" [Hot Creations]
• 2012 A-Trak & Zinc featuring Natalie Storm – "Like the Dancefloor" [Fool's Gold Records]
• 2012 The xx – Angels" (bootleg)
• 2012 Sub Focus featuring Alpines – "Tidal Wave" [RAM Records]
• 2012 Zoe Xenia & Cari Lekebusch – "Good Love" [Kling Klong]
• 2012 The Other Tribe – "Sing with Your Feet"
• 2012 Justin Martin & Leroy Peppers – "Riding Spaceships" [Dirtybird]
• 2012 Hot Since 82 – "Knee Deep in Louise" [Moda Black]
• 2013 Delphic – "Baiya" [Polydor]
• 2013 Lianne La Havas – "Elusive" [Warner]
• 2013 Alix Perez featuring Sam Willis – "Annie's Song" [Shogun Audio]
• 2013 Hot Natured featuring Anabel Englund – "Reverse Skydiving" [FFRR/Warner]
• 2013 Movement – "Feel Real" [Club Mod]
• 2013 Yousef featuring Charli Taft – "I See" [Defected]
• 2013 London Grammar – "Strong" [Metal & Dust]
• 2013 Javeon – "Lovesong" [PMR Records]
• 2013 AlunaGeorge – "Best Be Believing" [Island]
• 2014 Marlon Hoffstadt & Dansson – "Shake That" [FFRR/Parlophone]
• 2014 Lena Cullen – "Timeless" [Food Music]
• 2014 Example – "One More Day (Stay with Me)" [Epic Records UK/Sony

He only has one compilation album under the name of "collected" which was released on the 24th of November 2013 on his own label food music. The album was released on formats such as digital download, CD and vinyl.

He also has 3 EPs as listed below

2012	Shadow Child	Dirtybird
2012	Phil Collins	Deleted
2012	23 (featuring Tymer)	Food Music

Recording and production

Simon has quite an impressive studio with quite an impressive list of kit. The center stage of his productions is his IMAC computer loaded with logic pro and a long list of top of the range plugins which he utilises to shape his signature sound. This is his solid base which all his tracks are produced and recorded into one track. To monitor his productions he uses a combination of both adam audio and yamaha studio monitors. These help him to tackle any issues with his mix and master his tracks well.

Target demographic
Judging from where his tracks are aimed to be played his target demographic will be between the ages of 18 and 25, most of which are in the ABC1 category due to their disposable income required to enjoy the kind of night life in which it is played. The lifestyle of his target audience is very outgoing and loves to enjoy the nightlife in clubs and abroad. The location of this demographic is mainly in the UK due to where he is based however his music is known to be played across the globe in similar settings.

Public Response 
Shadow child is one of the biggest names in bass heavy house music at the moment. He has over 95k Facebook likes, 48,445 twitter follows and Millions of views on his tracks on youtube making him huge. His great success has lead him to play the biggest venues across the globe from Cream-fields to Space in Ibiza this just shows the sheer stir his music has created within the house music world. He has also appeared in a number of masterclass tutorials breaking down is hit tracks and teaching people how he has done it. These Masterclasses were with computer music giants point blank music school in London and future music magazine.